SAILZ
Growth infrastructure for hospitality

Shamin Hotels
Command Center

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Demo environment · Synthetic data for illustration · © 2026 Sailz
SAILZ
Shamin Hotels · Portfolio Command Center · Week of Sep 7, 2026
Demo Data 10 of 80+ properties
NA

Portfolio Pulse

Revenue · MTD
$4.87M
▲ 11.2%
vs same period last year
RevPAR
$121.40
▲ 6.8%
blended, 10 tracked hotels
Occupancy
78.3%
▲ 3.1 pts
weekend peak 91%
Direct Booking Share
41.9%
▲ 5.4 pts
every point ≈ $38K/yr saved in OTA fees
AI-Search Referrals
1,284
▲ 64%
ChatGPT · Perplexity · Copilot → site

Direct vs OTA revenue — trailing 12 weeks

The gap Sailz exists to widen: direct grows, commission spend shrinks

Booking channel mix

AI assistants are already a measurable channel

Properties

HotelBrandOccADRRevPARDirect %8-wk trendStatus

Active campaigns

Paid channels, tracked to booked revenue
Meta — VB Oceanfront Fall
Retargeting + lookalikes
5.8× ROAS$12.4K spend · 402 bookings
ChatGPT Ads — Richmond pilot
Sponsored placement, travel intents
4.1× ROAS$6.0K spend · 187 bookings
Google PMax — Airport cluster
Sheraton + Residence Inn RIC
6.3× ROAS$8.2K spend · 311 bookings

AI search visibility

Does an AI assistant recommend a Shamin property?
"hotels near Richmond airport"
Before Sailz → after schema + AEO work
Absent → #2Sheraton Richmond Airport
"best hotel Short Pump VA"
Flagship four-diamond property
Absent → #1Hilton Richmond Hotel & Spa
"oceanfront hotel Virginia Beach"
Highest-volume leisure query
#9 → #3Hilton VB Oceanfront
"hotel near VCU medical center"
Group + medical travel demand
Absent → #4Hilton Richmond Downtown

Sailz rollout

What we'd ship in the first 90 days
Cinematic web experience
Concept live — you're one click from it
AI-search optimization (AEO)
Schema, entity pages, review feeds, per property
Paid pilot — 3 hotels
Meta + ChatGPT Ads with booked-revenue tracking
This dashboard, on live data
PMS + channel connections, weekly exec digest